Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
But after testing, The Boston Globe saw conversions decrease by 35%. This was proved by Sierra Tucson, an addiction and mental health rehabilitation facility operated by CRC Health, when they revised its landing page in an attempt to drive more leads. Breaking the rules and promoting value gave them a 220% higher conversion rate.
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