Remove Conversion Remove PPC Remove Widget
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC).

Search 385
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A Crash Course in Landing Page Conversion

Duct Tape Marketing

One of the biggest reasons for a high bounce rate (and a poor PPC quality score for PPC) is that people lose the information scent when they arrive at your page, thinking they are in the wrong place. Then show the widgets when the count is high enough and switch back to a form. Use video to increase conversions.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

micro-conversion). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. The company obsesses about conversion rate. Everything you might expect.

Framework 164
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21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)

ConversionXL

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Social media sharing widget? They’re all out to get you – and kill your conversions. Landing pages are easy – in theory.

PPC 132
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. The results? A hypothetical goal may be to increase the total number of users.

Framework 102
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Bugs—if they’re around—are a conversion killer. Probably not.

Analytics 127
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. PPC is sometimes called “buying your way into search results.”

Search 226