Both Sides of the Table

MARCH 24, 2014

And in an industry measured by a decade rather than a year it’s hard to refute so you mostly just move on in the conversation. . “Ok, so this guy can write a blog and source deals but can he make any money?” ” Yup. Heard that knock many times. This is what I wrote on that Quora answer from Sept 2010.

Los Angeles 387

Los Angeles Intellectual Property LP Venture Capital 387

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

Rembrandt Communications

AUGUST 7, 2019

Talked to Your PR and Marketing Teams, Lately? Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. Here are some helpful questions to help you start the conversation…. What data can we provide?

PR 100

PR Technical Review B2B Public Relations 100

Hunter Walker

OCTOBER 14, 2024

SR: Honestly, it’s a process that requires intentionality and constant conversation across our entire team that ultimately shows up everywhere in our company from our retail distribution strategy (we are merchandised in the sparkling beverage aisle vs. the international goods aisle) to social media, PR and partnerships.

New York City 114

New York City Hockey Stick Distribution Angel Investor 114

View from Seed

JANUARY 27, 2021

You enjoy meeting new people and have a healthy appetite for conversation. . Supporting other external PR and media relations for the firm. You have an authentic passion for technology, startups, and a deep respect for entrepreneurship. You act as an “ invited guest.”. What Will The Job Be Like.

Operations 227

Operations Hiring Seed Stage Boston 227

Both Sides of the Table

JUNE 30, 2016

conversation literally every week with startups. It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. million and in my second company we raised only $500,000 by choice.

Pre-Money Valuation 292

Pre-Money Valuation Valuation Early Stage Startup 292

Both Sides of the Table

APRIL 4, 2011

Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. to $1.10) and you can focus on improving conversion (i.e. increasing conversion from 12.5% SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

JULY 1, 2010

As a CEO you never stop needing to go on sales calls (or to work the phones in telesales or customer support) and ceasing to do this as your company grows because you’re focusing on investors, recruiting, PR or whatever is a mistake. The bottom line is that the investors had never had these conversations.

CTO Hire 308

CTO Hire Management Technical Review Part-Time VPE 308

Both Sides of the Table

JANUARY 11, 2014

In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. If you can’t do this, nothing else really matters. But I still believe Sean Ellis was right.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

YoungUpstarts

OCTOBER 13, 2013

To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. c) Social Collateral Engagement (ie online “buzz” like conversation levels, influence of commenters, sentiment of comments, and qualitative feedback).

Technical Review 187

Technical Review Software Review Customer Social Media 187

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.

PR 349

PR Startup Hiring Social Network 349

Both Sides of the Table

APRIL 26, 2016

So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process. Read the responses to this story on Medium.

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

AUGUST 5, 2012

startups, social media firms, advertising and PR companies, and more. Although collaboration and conversation is highly encouraged, Ignition Alley remains a peaceful and quiet place to work for startups and creatives. The Hatchery in San Francisco is a great place for startups to take root.

San Francisco 253

San Francisco Las Vegas Seattle Phoenix 253

VC Cafe

MARCH 16, 2025

Digiday reported conversations with media executives, with one publisher seeing a more than 50% decline in its search referral traffic since AI Overviews rolled out last year. Conversational commerce is rising with AI chatbots and voice assistants becoming integral to customer journeys. Personalisation is increasing across the board.

Technical Review 78

Technical Review B2C Generative AI IPO 78

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120

PR B2B Lean Audience 120

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

YoungUpstarts

DECEMBER 7, 2017

With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. Think total publication views x conversion rate = total sales and cost of agency / profit from those sales = units needed to sell to break even).

Campaign 145

Campaign San Francisco Technical Review Flash 145

Both Sides of the Table

JANUARY 22, 2014

I had an enjoyable conversation this morning with a young team straight out of college this morning and they were calling to ask advice on how to approach fund raising (angels vs. VCs, how to select a VC, etc.) You don’t really have much to go on to decide who would make a good fit. Reputation of firm? Of partner? Connections?

Portfolio 364

Portfolio Chicago Sales Incubator 364

ConversionXL

NOVEMBER 10, 2021

Ensure content is relevant to your conversion funnel. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing. Promotion PR is built on relationships.

Advertising 131

Advertising Cost Customer PR 131

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Conversations are happening all around you – are you listening, are you participating? PR Marketing Strategies. Are you a thought leader?

Small Business 167

Small Business Marketing PR Social Media 167

Both Sides of the Table

FEBRUARY 24, 2019

If a conversation happens between the CEO and each director then each side knows what we’re trying to achieve with the in-person meeting. A director who hasn’t had a pre-conversation with management will not be as effective in the board meeting. I sometimes view it as my role to drag other people into the conversation.

Cofounder 251

Cofounder Conversion Management Founder 251

Both Sides of the Table

FEBRUARY 25, 2010

Conversely I offered the same deal to another entrepreneur who decided to shop around longer. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. Conversely I offered the same deal to another entrepreneur who decided to shop around longer. We hit sub 2 weeks.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

Both Sides of the Table

JANUARY 21, 2010

You never got around to agreeing exact equity splits but you had many conversations about it. They’ll invite you out to events in which you’ll meet their other clients, you can get to know them socially and hopefully develop a real mentorship relationship where every conversation is not on the clock.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

Both Sides of the Table

MAY 5, 2011

Not to mention every major agency, many PR firms, etc. I know from all of my private conversation that they aren’t seeing this as a “get rich quick scheme&# – they’re giving back to the community. There is no question NY startups get disproportionate press. That’s natural.

Seattle 317

Seattle Silicon Valley Technical Review Los Angeles 317

ConversionXL

OCTOBER 8, 2021

Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Up and Running

DECEMBER 16, 2014

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Occam's Razor

SEPTEMBER 24, 2012

As you mature you start measuring things that really matter, macro and micro conversion rates , economic value , visitor loyalty. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., Having a conversion business impact was not the point.

Metrics 165

Metrics Advertising Marketing Social Media 165

YoungUpstarts

APRIL 5, 2018

Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. videos, how-tos, infographics, etc.), and not only the means but also the correct methods to distribute in order to maximize exposure.

B2B 153

B2B Marketing Distribution Curation 153

YoungUpstarts

OCTOBER 4, 2015

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ReadWriteStart

JULY 7, 2021

Real-time updates – After all, pr ompt push notifications should be sent to the devices of customers related to booking status, location of the courier delivery personnel, and promotional offers. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Up and Running

JUNE 12, 2014

The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. Be sure to also join in on the conversation and when relevant, mention what your product or service can do to help. You can also use websites like Help a Reporter Out, My Local Reporter, and ProfNet to do some easy PR outreach.

Founder 142

Founder Marketing Startup Software Review 142

VC Adventure

JUNE 14, 2022

Indeed, many firms even institutionalize the practice of providing help to portfolio companies through extensive platforms that may include PR, talent, marketing, technical, and other help (sometimes offered for free, sometimes offered ads a pay-for-service, but often at below-market rates for those services).

Technical Review 150

Technical Review Due Diligence Portfolio Venture Capital 150

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. The CEO is the least important part of this conversation. Target’s letter looks like it was written by a PR team and approved by the CEO. Tesla’s letter looks like it was written by the CEO, and reviewed by the PR team.

Technical Review 134

Technical Review PR Warrant Africa 134

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. This thing crushed sign-up conversions. We never got the conversions back. I Will Teach You to Be Rich. Maybe not.

Conversion 133

Conversion Technical Review Channel Engineer 133

YoungUpstarts

APRIL 16, 2018

Track the conversations and sales. Later you can go for PR through media and press, local news and other traditional ways. It is really important that you can measure the results of marketing. Also launch some campaigns in small batches and record what works the best and compare them to launch them at large scale.

Marketing 133

Marketing Entrepreneur Startup Social Media 133

ConversionXL

JANUARY 30, 2013

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Real money behind numbers.

Social Media 134

Social Media Sales Media Social Network 134

Startup Professionals Musings

MAY 7, 2011

Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

PR 231

PR Elevator Pitch Public Relations Startup 231