Hunter Walker

OCTOBER 14, 2024

SR: Honestly, it’s a process that requires intentionality and constant conversation across our entire team that ultimately shows up everywhere in our company from our retail distribution strategy (we are merchandised in the sparkling beverage aisle vs. the international goods aisle) to social media, PR and partnerships.

New York City 116

New York City Hockey Stick Distribution Angel Investor 116

View from Seed

JANUARY 27, 2021

You enjoy meeting new people and have a healthy appetite for conversation. . Supporting other external PR and media relations for the firm. You have an authentic passion for technology, startups, and a deep respect for entrepreneurship. You act as an “ invited guest.”. What Will The Job Be Like.

Operations 227

Operations Hiring Seed Stage Boston 227

Both Sides of the Table

APRIL 4, 2011

Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. to $1.10) and you can focus on improving conversion (i.e. increasing conversion from 12.5% SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

JULY 1, 2010

As a CEO you never stop needing to go on sales calls (or to work the phones in telesales or customer support) and ceasing to do this as your company grows because you’re focusing on investors, recruiting, PR or whatever is a mistake. The bottom line is that the investors had never had these conversations.

CTO Hire 308

CTO Hire Management Technical Review Part-Time VPE 308

Both Sides of the Table

JANUARY 11, 2014

In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. If you can’t do this, nothing else really matters. But I still believe Sean Ellis was right.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

YoungUpstarts

OCTOBER 13, 2013

To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. c) Social Collateral Engagement (ie online “buzz” like conversation levels, influence of commenters, sentiment of comments, and qualitative feedback).

Technical Review 187

Technical Review Software Review Customer Social Media 187

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.

PR 349

PR Startup Hiring Social Network 349

YoungUpstarts

AUGUST 5, 2012

startups, social media firms, advertising and PR companies, and more. Although collaboration and conversation is highly encouraged, Ignition Alley remains a peaceful and quiet place to work for startups and creatives. The Hatchery in San Francisco is a great place for startups to take root.

San Francisco 253

San Francisco Las Vegas Seattle Phoenix 253

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120

PR B2B Lean Audience 120

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

Both Sides of the Table

JANUARY 22, 2014

I had an enjoyable conversation this morning with a young team straight out of college this morning and they were calling to ask advice on how to approach fund raising (angels vs. VCs, how to select a VC, etc.) You don’t really have much to go on to decide who would make a good fit. Reputation of firm? Of partner? Connections?

Portfolio 364

Portfolio Chicago Incubator Sales 364

YoungUpstarts

DECEMBER 7, 2017

With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. Think total publication views x conversion rate = total sales and cost of agency / profit from those sales = units needed to sell to break even).

Campaign 145

Campaign San Francisco Technical Review Flash 145

ConversionXL

NOVEMBER 10, 2021

Ensure content is relevant to your conversion funnel. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing. Promotion PR is built on relationships.

Advertising 131

Advertising Cost Customer PR 131

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Conversations are happening all around you – are you listening, are you participating? PR Marketing Strategies. Are you a thought leader?

Small Business 167

Small Business Marketing PR Social Media 167

Both Sides of the Table

FEBRUARY 24, 2019

If a conversation happens between the CEO and each director then each side knows what we’re trying to achieve with the in-person meeting. A director who hasn’t had a pre-conversation with management will not be as effective in the board meeting. I sometimes view it as my role to drag other people into the conversation.

Cofounder 251

Cofounder Conversion Management Founder 251

VC Cafe

MARCH 16, 2025

Digiday reported conversations with media executives, with one publisher seeing a more than 50% decline in its search referral traffic since AI Overviews rolled out last year. Conversational commerce is rising with AI chatbots and voice assistants becoming integral to customer journeys. Personalisation is increasing across the board.

Technical Review 78

Technical Review B2C Generative AI IPO 78

ConversionXL

MAY 25, 2016

increase in conversion rates. On-site and off-site user generated reviews both matter, and they both influence each other when it comes to conversions. In fact, Reevo found that the quantity of reviews alone correlates strongly with conversion rates: Image Source. At least in theory, it promotes meritocracy.

Software Review 80

Software Review Conversion Video SEO 80

Both Sides of the Table

JANUARY 21, 2010

You never got around to agreeing exact equity splits but you had many conversations about it. They’ll invite you out to events in which you’ll meet their other clients, you can get to know them socially and hopefully develop a real mentorship relationship where every conversation is not on the clock.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

Both Sides of the Table

MAY 5, 2011

Not to mention every major agency, many PR firms, etc. I know from all of my private conversation that they aren’t seeing this as a “get rich quick scheme&# – they’re giving back to the community. There is no question NY startups get disproportionate press. That’s natural.

Seattle 317

Seattle Silicon Valley Technical Review Los Angeles 317

Startup Lessons Learned

APRIL 25, 2011

Bring your tough questions – Brad and I will be having a conversation on stage and you’re invited to join us. No BS, no vanity metrics, no launches, no PR. Intuit has been a pioneer in recognizing this fact and bringing support to its internal entrepreneurs. And last but never least, our third keynote is Steve Blank.

San Francisco 146

San Francisco Silicon Valley Lean Agile 146

Up and Running

OCTOBER 2, 2014

Even still, the archive is a treasure of high quality posts that exhibit significant insight into the subject matter and great conversation in the comments. These experiences have given him a broader point of view, which makes his advice on startups, marketing, PR, and sales all the more worthwhile. You’ll be glad you did.

Software Review 168

Software Review Intellectual Property Montana Technical Review 168

ConversionXL

OCTOBER 8, 2021

Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

YoungUpstarts

APRIL 5, 2018

Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. videos, how-tos, infographics, etc.), and not only the means but also the correct methods to distribute in order to maximize exposure.

B2B 153

B2B Marketing Distribution Curation 153

YoungUpstarts

OCTOBER 4, 2015

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

crowdSPRING Blog

SEPTEMBER 5, 2014

How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page? A Great Job Interview Requires a Great Conversation – crowdspring.co/1w2Owuk. How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page? – crowdspring.co/1pEnAkK.

Social Media 92

Social Media Small Business Design Media 92

ReadWriteStart

JULY 7, 2021

Real-time updates – After all, pr ompt push notifications should be sent to the devices of customers related to booking status, location of the courier delivery personnel, and promotional offers. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Up and Running

JUNE 12, 2014

The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. Be sure to also join in on the conversation and when relevant, mention what your product or service can do to help. You can also use websites like Help a Reporter Out, My Local Reporter, and ProfNet to do some easy PR outreach.

Founder 142

Founder Marketing Startup Software Review 142

VC Adventure

JUNE 14, 2022

Indeed, many firms even institutionalize the practice of providing help to portfolio companies through extensive platforms that may include PR, talent, marketing, technical, and other help (sometimes offered for free, sometimes offered ads a pay-for-service, but often at below-market rates for those services).

Technical Review 150

Technical Review Due Diligence Portfolio Venture Capital 150

YoungUpstarts

APRIL 16, 2018

Track the conversations and sales. Later you can go for PR through media and press, local news and other traditional ways. It is really important that you can measure the results of marketing. Also launch some campaigns in small batches and record what works the best and compare them to launch them at large scale.

Marketing 133

Marketing Entrepreneur Startup Social Media 133

ConversionXL

JANUARY 30, 2013

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Real money behind numbers.

Social Media 134

Social Media Sales Media Social Network 134

Startup Professionals Musings

MAY 7, 2011

Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

PR 231

PR Elevator Pitch Public Relations Startup 231

Version One Ventures

MAY 23, 2019

It’s probably the role in an organization that requires the broadest and most diverse skill set, because you’re looking for skills in: marketing & PR (employee branding, communications, events), BDR and sales (recruiting), product (employee experience, diversity, data), customer success (employee performance), and legal (HR law, terminations).

Part-Time VPE 135

Part-Time VPE Software Review Salary Non-Compete 135

crowdSPRING Blog

MARCH 28, 2014

The Seven Principles of Conversion-Centered Design – crowdspring.co/1giLCfL. Wonderful Water – 25 Great Logo Designs – crowdspring.co/1giHkF1. 40 Useful Tutorials And Articles For Web Developers – crowdspring.co/1guOrW3. 21 examples of user experience innovation in ecommerce | Econsultancy – crowdspring.co/1gyOnZP.

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

OCTOBER 17, 2014

Helpful Tips to Improve Your Checkout Conversions | Designmodo – crowdspring.co/1sajjUZ. A group of second graders was treated to lunch at one of New York’s finest restaurants, Daniel. Have fun watching Jeffrey Blitz’s video for The New York Times. Today in Small Business: Hiring Picks Up | by @genemarks – crowdspring.co/1w5hoSn.

Social Media 94

Social Media Small Business Design Media 94

View from Seed

MARCH 3, 2015

Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. If I were to focus on PR for a month, for example, I’d want to see some initial traction to figure out what’s working and what’s not.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

The Next Web

JANUARY 27, 2014

We’ve read too many stories of startups who aimed ridiculously high, and all the preparations, time and effort in the PR and marketing went to waste. These would be the building blocks of our outreach strategy – asking for reviews and mentions, and where to send the big PR release when the time came. 4) Listing what we had to prepare.

Campaign 142

Campaign Technical Review Social Media PR 142

YoungUpstarts

NOVEMBER 23, 2017

Creates Conversation. Creating a two way conversation with your customers is important more than ever these days. So don’t see it as a chore, but a new way to do business, give yourself some low-cost PR , and have a little fun while you are at it. Blogging can be a really inspiring and motivating thing to do.

Social Media 157

Social Media Channel Search SEO 157