Conversion PR Warrant 
Both Sides of the Table
MARCH 21, 2010
As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? What is a “performance based&# warrant? Should You Offer Them?
Both Sides of the Table
JUNE 30, 2016
conversation literally every week with startups. It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. million and in my second company we raised only $500,000 by choice.
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Both Sides of the Table
FEBRUARY 24, 2019
If a conversation happens between the CEO and each director then each side knows what we’re trying to achieve with the in-person meeting. A director who hasn’t had a pre-conversation with management will not be as effective in the board meeting. I sometimes view it as my role to drag other people into the conversation.
The Next Web
DECEMBER 23, 2013
Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. The CEO is the least important part of this conversation. Target’s letter looks like it was written by a PR team and approved by the CEO. Tesla’s letter looks like it was written by the CEO, and reviewed by the PR team.
crowdSPRING Blog
MARCH 25, 2010
Has Your Startup Given Performance-Based Warrants? 5 Step Small Business PR Plan for Today – [link]. Happiness and Deep Conversations – [link]. Resistance Isn’t Futile: Don’t Assimilate Your Customers – [link]. 6 Steps for Building Better Relationships with Journalists – [link].
crowdSPRING Blog
MARCH 25, 2010
Has Your Startup Given Performance-Based Warrants? 5 Step Small Business PR Plan for Today – [link]. Happiness and Deep Conversations – [link]. Resistance Isn’t Futile: Don’t Assimilate Your Customers – [link]. 6 Steps for Building Better Relationships with Journalists – [link].
Both Sides of the Table
JANUARY 21, 2010
You never got around to agreeing exact equity splits but you had many conversations about it. They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual.
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