Conversion Product Development Viral 
Startup Lessons Learned
NOVEMBER 7, 2008
Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment.
ReadWriteStart
NOVEMBER 10, 2010
Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. After all, virality often tends to be based on ideas that are new to the public. It's pretty clear that brand conversations are happening regardless of how we monitor or react to them.
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Both Sides of the Table
APRIL 28, 2010
It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It is a platform to help brands building viral marketing campaigns. The investment will be used for product development initiatives.
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. Or should you focus on user engagement or virality?
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. Thoughts on scientific product development Lo, my 5 subscribers, who are you?
Startup Professionals Musings
MARCH 16, 2016
This term refers to an initial venture-capital investment, often wrongly sought to seed early product development. In fact, most often, it is limited to seeding a startup business rollout or scale-up after development is completed from friends and family. Frothy is good for entrepreneurs. Seed-round investment.
Version One Ventures
OCTOBER 31, 2016
About five years ago, we saw the early waves of growth – typically an individual or two (“growth hackers”) who were championing growth within product development. Since it was part of the Version One marketplace meetup, we geared the conversation toward marketplace companies , but many points apply to software/SaaS startups as well.
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