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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

Your product or service is likely built of many features or components, but which of those do your customers truly value? Use these conversations to understand the needs and desires your customers are struggling to fulfil. When inviting them to a conversation, tell them you want to hear both the good and the bad. three to five).

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How to Make Product Pages That Sell

Up and Running

If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.

Product 101
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

Want to know how to deal a serious blow to your landing page conversions? In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. While people are browsing your site, they’re having a silent conversation in their mind.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

micro-conversion). Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 The company obsesses about conversion rate. And yes, conversion it is important ( but you should not obsess about it ). Again, important.

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How “Tag Management” Can Improve Site Performance

ConversionXL

How Do Tag Managers Improve Your Ability to Get Conversions? For example, if you report details of purchases on your site as conversions to Google Analytics eCommerce, AdWords , and Marin Software, deploying each individually would require requesting purchase information three times, in the specific setup of each tag.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Click-through and conversion rates are critical. Conversion rate.

SEO 113