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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”. Your product or service is likely built of many features or components, but which of those do your customers truly value? Thanks, [YOUR NAME].

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How “Tag Management” Can Improve Site Performance

ConversionXL

The tracking code you get from Google Analytics? Tag managers are tools designed to accomplish two main things: Minimize code deployed on websites and in apps. Allow many pieces of code to be managed from a single area without editing the site or app. How Do Tag Managers Improve Your Ability to Get Conversions?

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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation. Control: it’s easy to make changes (update quantity, remove products).

eCommerce 133
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation. PayPal, Amazon) is a good idea and has been shown to help conversions along.

eCommerce 115
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. Backend keywords.

SEO 113