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The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Here is an example.
The great thing about this strategy is you already have a conversion mechanism. Improve conversions. Just do some basic conversion improvement. He went through the copy, went through the emails, and improved the conversion on each of the key points, and doubled and then tripled the return he got from that.
Not a one—and through conversations with other seed funds I know, this is pretty widespread. Yet, do you know how many of those investors came through intros made by those who have a strategic economic development interest in fostering the NYC ecosystem?
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