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We had nascent revenues, ridiculous cost structures and unrealistic valuations. Within 5 years I was on the board of real businesses with meaningful revenue, strong balance sheets, no debt and on the path to a few interesting exits. Until we weren’t. 2001–2007: THE BUILDING YEARS The dot com bubble had burst. I am having fun again.
At an accelerator … Me: Raising convertible notes as a seed round is one of the biggest disservices our industry has done to entrepreneurs since 2001-2003 when there were “full ratchets” and “multiple liquidation preferences” – the most hostile terms anybody found in term sheets 10 years ago. Your A round?
3] However, if they are built bottom up, they demonstrate and make explicit a range of business model assumptions the entrepreneur is using to think about his business and its revenue model. Pre-bubble Siliicon Valley deals were popularly valued at multiples of revenue. This is why a bottom up approach is more credible.
So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions. So, simply sending an abandoned cart email (without an offer) may increase your revenue. Cart abandonment is a huge issue in ecommerce. All standard wisdom. limited stock).
Me: Raising convertible notes as a seed round is one of the biggest disservices our industry has done to entrepreneurs since 2001-2003 when there were “full ratchets” and “multiple liquidation preferences” – the most hostile terms anybody found in term sheets 10 years ago. Revenue multiple? These are all real conversations.
Investors can delay until you’re desperate and then ratchet the terms. I was once made to read a book called Crucial Conversations by a girl I was dating, which I’m sure was some sort of hint. They’re now profitable, have a great team, and doing half a million quid a year in recurring revenue. Does it matter?
A more fundamental problem that entrepreneurs can control, however, is related to their understanding of the key revenue drivers of their businesses. The more visitors you bring to your website the greater your potential to derive revenue from them regardless of your business model, and without costs growing in proportion.
So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions. So, simply sending an abandoned cart email (without an offer) may increase your revenue. Cart abandonment is a huge issue in ecommerce. All standard wisdom. limited stock).
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