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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Longer Sales Cycles and Micro-Conversions.

B2B 48
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Focus offline conversations on high-value points of differentiation. The same is true in marketing, especially for companies with long sales cycles. Your choices are the context for the next conversation.

Marketing 124
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7 Approaches To Help You Generate More Referrals

Duct Tape Marketing

3:59] Why people don’t refer businesses they love. [5:23] 8:53] Introduce the idea of referrals in the sales process. [9:58] Success story features Q and a sessions with successful business leaders, keynote presentations, conversations on sales marketing. And certainly shortens the sales cycle.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The message.

Demand 115
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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

Customers that converted in the last year that had a sales cycle of less than x weeks. Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. In sequential testing , you simply change things on your site and note how your conversion rate changes over time.

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5 Stages of the New Sales Cycle

Duct Tape Marketing

5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Some have cycles that are triggered by events, such as the birth of a child or start of a business. Below are the 5 stages in the new sales cycle.