A Smart Bear: Startups and Marketing for Geeks

JUNE 13, 2011

I was embarrassed when referring you guys to friends.&#. And they still were referring us to friends. But this is all superficial — what Really Matters is the Conversion Rate : are more or fewer people signing up each week: Hmm. They don’t have better data, better branding, better name, better SEO, or more money.

Design 253

Design Lean Cofounder Database 253

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. No keyword data in competitive intelligence/SEO tools.

Search 156

Search SEO Analytics Engineer 156

The Startup Magazine

DECEMBER 6, 2017

Search engine marketing, or SEO, has become a celebrated marketing technique for small businesses to grow and reach their customers. In fact, the cumulative SEO spending is forecasted to hit $80 billion by 2020. The SEO technique has a proven track record of measurable and successful results. Read on to learn more.

SEO 90

SEO Campaign Seattle Search 90

Up and Running

JULY 22, 2020

Whether you are selling goods, a subscription service, or online tools, finding ways to maximize your conversions is an ongoing task that you can’t afford to ignore. Any of these aspects, if not optimized, can mean the difference between conversions and lost sales. Optimize wording to increase conversions.

eCommerce 98

eCommerce Conversion Caching Technical Review 98

The Startup Magazine

SEPTEMBER 18, 2020

Google Analytics is a useful measuring tool for digital marketing, and you can keep up with your conversion rates much easier. Search Engine Optimization (SEO). This refers to the process of ensuring that your website is visible in the search engine results (SERPs) pages; preferably within the top 3 spots. Easy To Adjust.

Marketing 179

Marketing Social Media PPC Technical Review 179

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 89

SEO ChatGPT Technical Review Search 89

Up and Running

MAY 3, 2021

Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. SEO performance. Without SEO strategies in place, your website can get lost amongst the millions of other websites that are trying to catch people’s attention. Conversion rates.

Small Business 148

Small Business Caching Metrics Analytics 148

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. An integrated referral program – where existing customers get points and rewards for referring the courier service app to new users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

JUNE 9, 2013

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. “ Social Marketology ” provides a useful and practical reference for folks tasked with social media marketing in their organizations.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

JUNE 16, 2022

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Each person in the content team will refer to this section to find out their role and responsibilities in the overall workflow. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Get seen with SEO-driven content marketing Conclusion. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Occam's Razor

JANUARY 2, 2013

Great landing pages equals more customers enticed to engage plus higher conversions plus higher (AdWords) quality score. Prioritize using a mix of bounce and page value, analyze details using referring keywords and referring urls (drilldowns are already built into above custom report!). Macro + Micro Conversions.

Analytics 160

Analytics Search Campaign eCommerce 160

ConversionXL

JANUARY 6, 2021

The starting point for any effective SEO strategy is understanding what Google chooses to show and why. If you target the wrong intent with your content, you’ll have a difficult time ranking and, even if you do, any traffic that arrives is more likely to bounce, which has its own (negative) SEO impact. Featured snippets.

SEO 147

SEO Search Video Metrics 147

YoungUpstarts

MAY 19, 2019

For your safety guidelines, make sure to post visible work safety charts or boards for your employees to refer to now and then. Content Marketing: Hiring a writer with a good SEO background can create original web contents for you to drive organic traffic, which is a long-term benefit for your business.

Colorado 113

Colorado Software Review Technical Review Security 113

crowdSPRING Blog

DECEMBER 14, 2016

Image Source: SEO Linkbuilding. If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For example, SEO typically takes months to implement properly. Define Conversions Properly.

SEO 48

SEO Search Engineer Small Business 48

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

For more on the topic of Viral Growth, refer to my blog post on that topic here.) Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. For more info on this topic refer to The power of Free.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

SEPTEMBER 4, 2019

Mobile sites get more visitors, but apps fare better for engagement and conversion rates: comScore Mobile Metrix, U.S, This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. There are three things to keep in mind: It’s easy to break SEO.

Web 103

Web Caching HTML Marketing 103

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization?

SEO 48

SEO Technical Review Algorithm Software Review 48

Up and Running

JULY 5, 2021

Training refers to training team members on new platforms, techniques, and technologies. For example, SEO is a long-term strategy that boosts Google’s ranking in the future. Sit down and have marketing strategy sessions to plan the next six months of techniques for your website, social media, advertising, email marketing, and SEO.

Technical Review 148

Technical Review SEO Operations Forecast 148

The Startup Magazine

MARCH 23, 2018

You need to refer to these decisions with figures that show low traffic and high bounce rates. Focusing on the flaws and determining the right parameters like conversions and the average duration of a visit can help resolve the problem areas. Finally, most people focus on the SEO aspect of their online business. Conclusion.

eCommerce 96

eCommerce Analytics SEO Architecture 96

Hearpreneur

JANUARY 22, 2023

#11- Artificial Intelligence Photo Credit: Michael Cooper One trend I am starting to see take off in the SEO industry is the use of AI. Artificial intelligence (AI) is already starting to have a significant impact on search engine optimization (SEO) for agencies. Thanks to Aktug Dogun, Refer Mate ! #21-

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Social Media 127

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Learn, get better, try some more. All clustered into See-Think-Do. It seems crazy.

Analytics 165

Analytics Marketing Channel Metrics 165

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. Don’t do SEO Wow.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Up and Running

NOVEMBER 27, 2018

SEO benefits. What is SEO ? Now, SEO for an ecommerce website requires a great deal of due diligence by the site owner, regardless of the platform. When you’re choosing your ecommerce platform, take a step back and assess your SEO needs, your own skills in web development, and how you see your store in the future.

eCommerce 77

eCommerce Technical Review Software Review XML 77

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. But of the 83% of people that say they’re willing to refer new business to a company they love, only 29% of them do.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

JULY 27, 2015

I’ll show you five reasons you should care about accessibility and seven ways a more accessible form will increase your conversion rate. In the UK refer to Section 29 of The Equalities Act 2010 , American businesses should check WebAIM’s guide to accessibility and US law. Note: I’ll refer to screen readers several times in this post.

Conversion 48

Conversion Software Review Technical Review HTML 48

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Wired did that conversion in a “mere” 18 months. But none of the examples above make reference to any organizational structure. But, this has implications around compensation, how you find that talent, and why that person wants to work at your company instead of the one down the block who can pay a little bit more.

Government 223

Government Startup Cofounder Technical Support 223

Women Entrepreneurs Can

JANUARY 19, 2023

This post shares a five-step guide to building a scalable search engine optimization (SEO) strategy. What Is Search Engine Optimization (SEO)? SEO is tricky, so defining it should be first on our to-do list. To better understand SEO, let us talk about how search engines work. What is it? It may be like this: Awareness.

SEO 52

SEO Algorithm Engineer Software Review 52

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

SEPTEMBER 24, 2012

It was several years later when I identified this as ‘driving conversions’ , which is what I specialize in today ). I offered myself as an internet marketer (doing SEO, PPC and so on). I was the very first internet marketing and SEO company in Panama. It will make all the difference in terms of tall you can grow.

Panama 124

Panama Africa Internet Email 124

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. You worked so hard to get that referring link / execute the campaign. Guess what's the traffic source for this traffic? Not bad eh?

Analytics 123

Analytics Software Review Campaign Flash 123

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. a) SEO in a Nutshell. On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

MARCH 21, 2024

Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Additionally, he highlights the power of persuasive messaging and consistent collaboration between teams to drive engagement and conversions. Some of my favorites.

SEO 91

SEO Technical Review Viral Video 91

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105