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The future of search is being reinvented with generative AI

VC Cafe

The rest of the competition in the generative AI search space is focused on enterprise search. If all that wasn’t enough, you have the problem of model hallucinations, where the conversational UI offers an answer that is well articulated, but completely wrong. Google’s ranking which is driven partly by SEO).

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30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

Hearpreneur

Positive experiences create emotional value, which keeps customers coming back and makes small businesses stand out from the rest. 14- Brands will prioritize vertical video marketing Photo Credit: Austin Armstrong The number 1 trend for 2023 digital marketing will be brands making vertical video marketing a top priority.

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

This is different from the rest. Should the main menu be horizontal or vertical? While there’s a strong case against the left vertical menus , two studies (2003 and 2004) actually claim it’s better. If you do use vertical menus, make sure they’re aligned left. Modified Delphi method.

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Heat Maps: What Are They Good For (Besides Looking Cool)?

ConversionXL

Heat maps are a popular conversion optimization tool , but are they really that useful? In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. What is a heat map?

Algorithm 111
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Product Marketing Contribution

SVPG

John is starting to worry that Jane and the rest of the marketing team don’t get his product. Market and customer research (what matters in and beyond our category, what’s the engagement model of the people influencing product conversion or the perception of our product? Vertical/affiliate/evangelist programs.

Product 108
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First Impressions Matter: Why Great Visual Design Is Essential

ConversionXL

Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. From what I’ve noticed, this is for two main reasons: The internal conversation about design aesthetic devolves into one about features, rather than developing a distinct visual identity. more years than the rest.

Design 132
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

Conversions. This is a subheading for your ad, separated from the first title by a vertical bar. Price extensions help can increase the relevance and improve conversions of your ads. Conversion Tracking. You can only optimize what you measure, but conversion tracking is also vital to automation. Phone calls.

PPC 100