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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

The VP of Sales comes to a board meeting, still optimistic, and provides a set of reasonable explanations – “our pipeline looks great, but orders will close next quarter” or “we’ve got lots of traffic to our site, we just need to work on conversion.” Just had a conversation today with a student taking Steve’s class.

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Freelancing is the new normal: oDesk and the future of the workforce marketplace

The Next Web

In conversations about freelancing and online marketplaces for remote contract workers of the tech industry, the name of oDesk floats up pretty often. Enterprise clients for whom Private Workplace was introduced are a minority at oDesk, but this minority brings the bigger part of the revenues. million jobs. Who needs freelancers?

Russia 151
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120
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Why Every Company Needs a Growth Manager

Seeing Both Sides

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Prospect trial to conversion rates fell with the longer trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology.

Framework 102