Propensity Modeling: Using Data (and Expertise) to Predict Behavior
ConversionXL
AUGUST 1, 2019
The same way SEO experts need to understand a bit of content marketing, HTML, etc., There might be several scenarios where real experiments are not possible: sometimes management may be unwilling to risk short-term revenue losses by assigning sales to random customers. lead-to-customer conversion) and independent variables (e.g.
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