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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. The data-related challenges of long sales cycles are well known: Between a form fill and a sale, there may be dozens of touchpoints spanning weeks or months.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.

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My Life as a CEO (and VC): Chief Psychologist

Both Sides of the Table

How can I hit my quota selling to Deutsc he Bahn – their sales cycles are so slow! I opened up with a very blunt conversation about self confidence, self doubt, family pressure, peer pressure and the demands on a CEO. I *think* he found the conversation relieving and confirming. It doesn’t seem fair.

Ireland 319
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How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

This topic leans primarily into the direction of conversion optimization that becomes increasingly important with the competition in the virtual environment. If you want to go one step further, your virtual assistants can deliberately harvest data necessary for your conversion teams. Assistance with sales reports.

Sales 185
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

You need to be a part of that conversation which means a real sales force, sales materials, impressive logos, case studies, and referenceable customers. They’ll have complex buying processes around annual budgets, approvals, ROIs, demos. You will be compared to alternatives and weighed.

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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. This is why context – or viewpoint – is the critical next step in the market conversation. Let’s explore these three concepts further: 1.

B2B 170
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Speed up your slow sales cycle

NZ Entrepreneur

Has your sales cycle lengthened? Here are five simple ways to help speed up your slow sales cycle. Two Connect with all the decision makers Nothing slows your sales as quickly as failing to include all the decision makers in your buying conversations. Youre not alone. Add seasonal peaks and troughs.