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Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. Here’s how they explained it : Leaving shoppers’ questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well.
Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. Here’s how they explained it : “Leaving shoppers’ questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well.
Conversion is the key. You should never obsess over numbers; instead you should look at the big picture and how the whole system (website itself, customer support, sales, management etc.) Customer support is often under direct fire, hear them out – illustration drawn by Trinidad Consulting´s UX designer Norman Niklus.
Product copy seems like such a minor thing in the grand scheme of conversion optimization, so many brands brush it off. Here’s how they explained it : “Leaving shoppers’ questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. What id a Trinidad? Image Source.
I love both of my parents equally but my mom was definitely the go-getter who took charge, challenged others, started businesses, restarted her career post kids by becoming a pharmaceutical sales leader and did public service. My mom taught me much. I grew up with a strong woman so I never questioned it. So get over it.
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