Remove Conversion Remove Sales Remove Warrant
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Web Second, Mobile First

Both Sides of the Table

They are more likely to be the “bottom end of the sales funnel” or in other words close to “point of purchase.” I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites. This increases conversions of items shown to you.

Mobile 334
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How to Increase Online Sales: The Complete Checklist

ConversionXL

What if there were a method—even a process—that you could apply to increase website sales? Take your website, assess it for any item on the list, make improvements, and your online sales will increase. Increasing sales online: the checklist. A key ingredient of high conversions is relevant traffic. Well, there is.

Sales 128
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What Makes an Entrepreneur? Cojones (7/11)

Both Sides of the Table

Through comment conversations with many of you I tried to emphasize that it isn’t enough to just have one attribute. They often make great team members such as head of products, CTO, head of sales, CFO, etc. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. Why should I be?

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How to Work with Lawyers at a Startup

Both Sides of the Table

You never got around to agreeing exact equity splits but you had many conversations about it. Consider it a sales & marketing expense for them. They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. I wonder how the shunned three are going to feel when you make your millions?

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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

the economic benefits to BigCo never warrant all of the time and effort they put into getting a stake in your company and trying to make that stake worth money. So Plan B for many BigCo’s is to take “performance-based warrants.&# The following is a guide to what these are, whether to offer them and how to structure them.

Warrant 298
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The Truth About Convertible Debt at Startups and The Hidden Terms You Didn’t Understand

Both Sides of the Table

I recommend that startups agree the “conversion price” at maturity. When you talk to new investors about the mandatory conversion at the end of the debt’s life you say, “that was the downside, worst-case provision I agreed to investors in case we weren’t successful raising money.” That would suck.

Ratchet 354
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How a startup should leverage a personal assistant

A Smart Bear: Startups and Marketing for Geeks

The conversation almost always turns to questions about where to find virtual assistants and how a startup can use one. As I've automated pieces of my businesses, I've noticed an interesting trend: nearly anything I try to automate is easier to outsource first, then automate down the line once the volume warrants it.