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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. An Introduction to Scrum and Agile Development. Scrum is a framework for developing and sustaining complex products.” sourced from the Scrum Guide. Basics of Scrum Framework. Simple to understand.

SCRUM 112
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

XP and Scrum don’t have much to say - they punt. If you look at the origins of most agile systems, including Scrum and XP , they come out of experiences in big companies. Ive had at least three conversations this week about the relationship between agile methodologies and customer development. Just a thought.

Agile 111
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The most valuable lessons I learned from managing a virtual team

The Next Web

Entire conversations would take place when the CTO and I were in China whilst the CMO/designer was left to catch up hours later through chat or a rehashed conversation. Solution #1: At least once a week have a scrum meeting that absolutely everyone prioritizes. After the scrum, if time allows, hang out and catch up.

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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. These elements could be formulated into social pyramids which can be customized for different social platforms depending on their properties.

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How to manage technical and creative people when you’re in-between the two

The Next Web

People who nod when you’re talking in a meeting, who have side conversations with you and voluntarily ask you for your input. Talking scrum to creative won’t work as well as to developers. Leave together hungry, return full and ready to act. But when you are in the office, pay attention to the people who make an attempt to connect.

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How groupthink and denial can ruin startups

The Next Web

But what happens when a constructive conversation becomes a futile one? Scrum and large group discussions can be useful during the customer discovery phase of the business, but decisions should be based on what’s driving customers as opposed to the subjective. To an extent, all of this is true.

Startup 130
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7 Highlights from Lean Startup Week

Startup Lessons Learned

The result is a combination of design thinking, Lean Startup, and Agile Scrum, and Ignacio’s innovation team includes 25 coaches who train employees in PACE best practices. When confronted with a “safety valve hydraulic thing,” Eric remembered that “all the conversation in the room was about the technology of hydraulics.”

Lean 245