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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

XP and Scrum don’t have much to say - they punt. Ever since that time, I have struggled to explain how the feedback loop in customer development should interface with the feedback loop in product development. What causes projects like this to fail in traditional software development is that the solution is unknown.

Agile 111
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How to manage technical and creative people when you’re in-between the two

The Next Web

People who nod when you’re talking in a meeting, who have side conversations with you and voluntarily ask you for your input. Talking scrum to creative won’t work as well as to developers. Leave together hungry, return full and ready to act. These people will be your champions when their teammates are in opposition.

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How groupthink and denial can ruin startups

The Next Web

But between visioning sessions, collaborative software development and Linus’ Law of bug detection — we’ve been taught to accept the wisdom of crowds as necessary to most startup decision-making. But what happens when a constructive conversation becomes a futile one? To an extent, all of this is true.

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The four kinds of work, and how to get them done: part three

Startup Lessons Learned

When youve mastered that, consider adding operations, customer service, marketing, product management, business development - the idea is that when the team needs to get approval or support from another department, they already have an "insider" who can make it happen. At IMVU, we found 60 days was just about right.

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In a tech startup, how to improve the quality of your product

Aymeric Gaurat-Apelli

” As the only technical founder of the group, I could offer some suggestions regarding the software development aspect. There are several checkpoints in the development of a new feature where you can check for quality. In the software development world, you can look at techniques like the Planning Poker.

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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

Should you co-found your company with a software development shop? I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. mentor VCs, e.g., most VCs.