Both Sides of the Table

MAY 15, 2010

What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. Dont worry about selecting particularly good keywords, if youre new to SEM. Measure conversion rates. If youre worried about disappointing some potential customers - dont be.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It should lead to higher conversion rates and happier customers. I’ll save it for a future post.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

VC Adventure

APRIL 8, 2010

Recently Dan Frommer over at the Silicon Alley Insider wrote about the reemergence of “stealth mode ”. Niel Robertson, the CEO of Trada, wrote one of the best articles that I think I’ve read on the subject of stealth on the Trada blog that further describes our thought process around operating the business stealthfully for a number of months.

Stealth 80

Stealth SEM Portfolio Operations 80