Remove Conversion Remove SEM Remove Technical Review
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. increasing conversion from 12.5%

Metrics 346
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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. Monthly brand voice reviews should also be conducted. Do also develop documents for listening, channels, resources, and content.

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The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. That’s not a “conversation&# – it’s content driving you to his website where he monetizes based on the number of eyeballs he drives there. Tags: Tech Market Analysis.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or just submit a lead and have you call them.

Analytics 116
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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? If you know the tech support guy is taking flack for a messy FAQ page, it’s “Organize your FAQ page in 15 minutes.” If you have only six FAQ entries, should you buy his tool?

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