Remove Conversion Remove Software Review Remove Warrant
article thumbnail

How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . All pages on your website are assigned an HTTP status code. Each code relates to a different function. 4xx status codes. 5xx status codes.

article thumbnail

Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

Should you co-found your company with a software development shop? I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. Vlad is also the CEO at DarwinApps , a software development shop.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

conversation literally every week with startups. You will build out features or expend to platforms — often before you have enough market feedback to warrant it. I understand this instinct for more capital and I have two very different personal experiences: In my first company we raised an A-round of $16.5 million or $4 million.

article thumbnail

Web Second, Mobile First

Both Sides of the Table

BUT … I’ve talked to a number of eCommerce sites that also report much higher conversion rates than standard web. This increases conversions of items shown to you. But on the other hand if you have a product with a very high gross margin (software, virtual goods, etc.) Try writing long reviews of a restaurant.

Mobile 334
article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options.

article thumbnail

What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s the reason that 69% of people buy from a brand they know over one that gets better reviews. It only takes a single bad review to strip away your competitive advantage. Take Shopify. Image source.

Equity 94
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105