Startup Professionals Musings

MARCH 16, 2016

Sweat equity. This unpaid work component is sized in dollars, added to any funds contributed, to represent the total contribution of a founding partner and converted to an equity ownership percentage in a new startup. This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. Co-founder and CEO Kyle Wong, who was featured on Forbes’ 30 Under 30 List, says the company’s MVP was built using “sweat equity.” million. “CXL

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. Co-founder and CEO Kyle Wong, who was featured on Forbes’ 30 Under 30 List, says the company’s MVP was built using “sweat equity.” million. “CXL

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

grasshopperherder.com

FEBRUARY 19, 2011

We’re testing a viral loop, direct sales, and affiliate marketing.&# But starting a conversation with, "Just sign here" is simply unrealistic. Would you ever say to an investor, “I don’t trust you with my signup conversion rate?&# I think the only misunderstanding here is the scope of that first conversation.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

A Smart Bear: Startups and Marketing for Geeks

MARCH 5, 2010

I have a ready excuse for squeezing in a little “sweat equity” — I need to get in shape to know my customers’ issues. Leave a comment and join the conversation. But take this too far and your productivity drops off the cliff. As founder of a run/bike app startup, I can write off my workouts. What are your fitness tips?

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Sweat Equity Startup Viral Equity 208

www.virtuosimedia.com

MARCH 8, 2012

It’s simply an untenable situation to expect the technical co-founder to assume the full burden of risk through sweat equity. If you’re not willing to put money into the project, it tells me you’re not committed and aren’t willing to share the risk. Check out our most recent business articles and resources.

Technical Cofounder 41

Technical Cofounder Cofounder Technical Review NDA 41