How to Create a Marketing Playbook for Consistent Campaigns
ConversionXL
JUNE 16, 2022
It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. Measurement. Google Analytics and CRM) used to track them.
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