Cost Customer Development Demand PR 
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. I couldn’t care less about those.
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Steve Blank
MARCH 18, 2011
But the bubble mantra of get “big fast” and “first mover advantage” demanded tens of millions more to create a “brand.” Customer Development , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development. In the new bubble PR may be your new best friend, so invest in it.
Startup Lessons Learned
APRIL 26, 2009
Plus, we saw some of the intrinsic limitations of supporting such a large staff: slower cycle times, higher cost basis, and - most importantly - the ability to serve only a limited number of customer segments. For example, I recently created a customer validation exercise around the Lean Startup Workshop.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
David Teten
SEPTEMBER 23, 2017
Sources like Crunchbase , Angel List , and Seed Invest even give this data away for free or very low cost. Satisfying LP demands and streamlining the valuation process are primary drivers in those clients’ adoption of Ipreo’s portfolio monitoring and valuation solutions, iLEVEL, iVAL, and Qval. .
Steve Blank
MAY 21, 2009
If the VP of Sales doesn’t think that generating end user awareness and ultimately demand for them is worthwhile, then one of you is an idiot. Without a budget, costs can quickly spiral out of control (last minute impulse purchases to jazz up your booth, for example) and defeat your best laid plans. Hope it’s not you.
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