Remove Cost Remove Customer Development Remove Design
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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same.

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.”

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Should Your Startup Custom Develop a Site From Scratch?

ReadWriteStart

There are dozens of free website builders that make it easy for any entrepreneur to create a new website from a template, even with no website building experience – but it may be better to custom develop a site from scratch. . What are the advantages of custom development, and is it the right move for every startup? .

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How To Find the Right Co-Founders?

Steve Blank

They seem to know the right mix of skills on their founding team is a hacker, hustler and designer. For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Filed under: Customer Development. Customer Development'

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Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

We realized that past K-12 Entrepreneurial classes taught students “the lemonade stand” version of how to start a company: 1) come up with an idea, 2) execute the idea, 3) do the accounting (revenue, costs, etc.). These two startups served as the students’ introduction to customer development methodology.

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