Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. This wave of 1950′s/’60′s startups (Watkins-Johnson, Varian, Huggins Labs, MEC, Stewart Engineering, etc.) And these microwave engineers were working at startups – not large companies.

Silicon Valley 302

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Steve Blank

SEPTEMBER 16, 2014

For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Or if you’re building consumer electronics the key activities might be: low cost hardware design, high volume manufacturing, user interface design, consumer branding and retail distribution.

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

SEPTEMBER 5, 2013

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 322

Lean Customer Development Sales Cycle Business Model 322

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.

Software Review 164

Software Review Engineer Management Technical Review 164

Both Sides of the Table

NOVEMBER 3, 2009

In all of these new product and cost-focused new trends, a big problem has emerged that all of these movements have not addressed. Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? I care about the thought that you’ve given to the customer problem.

Business Plan 334

Business Plan AJAX Venture Capital Technical Review 334

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 263

Lean Silicon Valley Startup RSS 263

Steve Blank

APRIL 11, 2013

This post is about the how the Chinese government engineered technology clusters. There are close to 100 specialized incubators for companies founded by returned overseas Chinese scientists and engineers. The Torch Program is the worlds largest “lets engineer entrepreneurial clusters” experiment. – The Torch Program.

Programming 287

Programming Technical Review SBIR China 287

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development.

Lean 307

Lean Business Model Customer Development Guinea 307

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

Intellectual Property 290

Intellectual Property Lean IP Open Source 290

Steve Blank

FEBRUARY 6, 2014

This year, at one of the universities where I teach in the engineering school, our quarter was going to start right after the New Year. Others complained that they had paid for plane tickets and it would cost them money to change, etc. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 286

Lean Customer Development Business Model Email 286

Steve Blank

APRIL 10, 2009

One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. The same is true in your company.

Silicon Valley 309

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Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

MARCH 2, 2011

Working with him, I’ve been impressed to watch his small team embrace Customer Development (and Business Model Generation ) and search the world for the right product/market fit. They’ve tested their hypotheses with literally hundreds of customer interviews on every continent in the world. Corporate elephants can dance.

Silicon Valley 239

Silicon Valley Agile Customer Development Early Stage 239

Steve Blank

SEPTEMBER 14, 2017

— I just watched a very smart company try to manage innovation by hiring a global consulting firm to offload engineering from “distractions.” They accomplished their goal, but at a huge, unanticipated cost: the processes and committees they designed ended up strangling innovation. Engineering continually felt overwhelmed.

Incubator 319

Incubator Curation Engineer Government 319

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. ” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? 10,000/mo means larger companies only.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Steve Blank

MAY 11, 2009

A month or two before the QuickTime public announcement in May, the SuperMac hardware engineers (who had a great relationship with the QuickTime team at Apple) started a “ skunk works ” project. In less than a month they designed a low-cost video-capture board that plugged into the Mac and allowed you to connect a video camera and VCR.

Video 190

Video Silicon Valley RSS California 190

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 14, 2012

Often they’ll agree if it means a steep hourly discount or cheaper maintenance costs.) You build the product, then you have your banner customer and go get others. Don’t tell me “they need to see a working product before they’ll have a chat” or any other typical, lame excuse engineers (including me!)

Customer 231

Customer Software Review IP Technical Review 231

Steve Blank

APRIL 11, 2013

This post is about the how the Chinese government engineered technology clusters. There are close to 100 specialized incubators for companies founded by returned overseas Chinese scientists and engineers. The Torch Program is the worlds largest “lets engineer entrepreneurial clusters” experiment. – The Torch Program.

Programming 179

Programming Technical Review SBIR China 179

Steve Blank

NOVEMBER 12, 2009

The presentation didn’t have a single word about Lean Startups or Customer Development. Reply Dan Hodgins , on November 13, 2009 at 1:12 am Said: Hi Steve, Just listened to your “Retooling Early Stage Development&# for about the 10th time tonight as I was cleaning my room. Your results may vary.

Venture Capital 245

Venture Capital Silicon Valley RSS Hockey Stick 245

Steve Blank

APRIL 4, 2011

Veritas , was the team building a low cost, residential wind turbine that average homeowners could afford. From a slow start of customer interaction they made major progress in getting out for the building. This week they refined their target market by building a map of potential customers in the U.S.

Customer 241

Customer Business Model Nebraska Cloud 241

Steve Blank

MAY 9, 2017

Continuous innovation requires the imagination and courage to challenge the initial hypotheses of your current business model (channel, cost, customers, products, supply chain, etc.) A company developing software would have to buy computers and license software from other companies and hire the staff to run and maintain it.

Restful 249

Restful Silicon Valley San Jose Puerto Rico 249

Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh). I mean, have you seen other people? Heres my take.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Steve Blank

JUNE 25, 2009

Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)

Technology 145

Technology Silicon Valley Fractional VPE Part-Time VPE 145

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. It will cost you your job.” Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Steve Blank

MAY 15, 2009

Signs of Success One of the things you do right in a startup, is you move from one cheap and cramped building to another as you grow, with desks, cubicles and engineers piled cheek to jowl. Engineers were packed in cubicles or desks right on top of each other? Now every engineer can have their own office. Stay hungry, stay lean.

Silicon Valley 233

Silicon Valley RSS Lean Agile 233

YoungUpstarts

APRIL 21, 2013

Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike. Customer development (the understanding of customer needs) must be married to agile development (a process which drives waste out of product development).

Lean 193

Lean Technical Review North America Startup 193

Startup Lessons Learned

NOVEMBER 7, 2008

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Just load them all in and choose a low cost-per-click. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

JUNE 17, 2010

I was an engineer on the engineering team. For one, the engineers consider the artists stupid; the artists consider the engineers arrogant. The engineering team would then build that feature, mimicking the UI as close as they could using the current primitives supported by the system. The meeting was tense.

Technical Review 164

Technical Review San Francisco Lean Software Review 164

Startup Lessons Learned

NOVEMBER 13, 2008

This approach is a the heart of breaking down the "time/quality/cost pick two" paradox , because these small investments cause the team to go faster over time. Its why, at my previous job, we were able to get a new engineer completely productive on their first day. Most engineers would ship code to production on their first day.

Software Review 167

Software Review Technical Review San Francisco Continuous Deployment 167

Steve Blank

APRIL 6, 2009

If you are a practitioner of Customer Development, ESL was doing it before most us were born. The Army offered Fred Terman, the Dean of Engineering at Stanford, a $5M contract to build an electronics countermeasures lab. HP had an ethical culture, entrepreneurial spirit, and deep Stanford engineering department connections.

Silicon Valley 201

Silicon Valley Stealth RSS California 201

Startup Lessons Learned

JULY 29, 2009

Although it costs to pay down the principal, we gain by reduced interest payments in the future. The human tendency to moralize about debt affects engineers, too. We can choose to continue paying the interest, or we can pay down the principal by refactoring the quick and dirty design into the better design.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Steve Blank

APRIL 27, 2009

—————- The next piece of the Secret History of Silicon Valley puzzle came together when Tom Byers , Tina Selig and Mark Leslie invited me to teach entrepreneurship in the Stanford Technology Ventures Program ( STVP ) in Stanford’s School of Engineering. My office is in the Terman Engineering Building.

Silicon Valley 210

Silicon Valley Technical Review Europe Germany 210

Startup Lessons Learned

JULY 13, 2009

If we showed the Toyota Production System to an Internet protocol engineer, it is likely that he would remark, "That is a tail-dropping FIFO queue. For example, heres him discussing our collective blindness to queues: To understand the economic cost of queues, product developers must be able to answer two questions.

Product Development 153

Product Development Developer San Francisco Product 153

Startup Lessons Learned

AUGUST 1, 2009

Which comes to the second major principle: halt work that leads to more waste, even if it means abandoning sunk costs. Just because something looks pretty, or feels like a good idea, or has a lot of sunk cost in it, does not mean it should be pursued. This is a version of the andon cord technique from lean manufacturing.

San Francisco 166

San Francisco Lean Continuous Deployment DC 166

Steve Blank

MAY 28, 2009

Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. In these markets it’s all about customer/market risk.

Vertical 167

Vertical Silicon Valley Marketing Customer 167

Steve Blank

MARCH 19, 2009

If you believed the opinions in the marketing department, the customers were in science, engineering, color desktop publishing, and a variety of applications with no single industry or application dominating the list. Within these applications how did our customers spend their day? The obvious one’s were who were they?

Silicon Valley 213

Silicon Valley RSS Software Review Technical Review 213

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164