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How do we attract, keep and grow customers? And what are its costs? In normal times, when there aren’t dollars to undo mistakes, you use CustomerDevelopment to find product-market fit. What is an IRR? What are revenue strategy and pricing tactics? Who are the partners? Who to take money from?
As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. On the low-end, they undercut cost structures, resulting in customer migration. Filed under: Corporate Innovation , CustomerDevelopment.
How do we attract, keep and grow customers? And what are its costs? In normal times, when there aren’t dollars to undo mistakes, you use CustomerDevelopment to find product-market fit. What is an IRR? What are revenue strategy and pricing tactics? Who are the partners? Who to take money from?
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