Remove Cost Remove Customer Development Remove Metrics
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” I ran back to the company and said customers had told us, “We have to do both little and big endian.” And it’s certainly not Customer Development.

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Reinventing Life Science Startups – Evidence-based Entrepreneurship

Steve Blank

In the real world a big pivot in life sciences far down the road of development is a very bad sign due to huge sunk costs. Filed under: Customer Development , Lean LaunchPad , Science and Industrial Policy , Teaching. Customer Development Lean LaunchPad Science and Industrial Policy Teaching'

SBIR 321
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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. They needed to be sure that what they were building was what customers wanted and needed. Some have labeled this period as irrational exuberance. The result?

Lean 335
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[Review] The Lean Startup

YoungUpstarts

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.

Lean 193
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. It will cost you your job.” It wasn’t measured by how busy you were, it was measured by results.

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? While we sometimes cut the price of graphics boards, it was only because we offered our customers no compelling reasons to buy one that was priced equivalently to the market share leaders. No, not really.