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Veritas , was the team building a low cost, residential wind turbine that average homeowners could afford. From a slow start of customer interaction they made major progress in getting out for the building. This week they refined their target market by building a map of potential customers in the U.S.
Off to a running start, they not only wrote down their initial business model hypotheses but they immediately got out of the building and began interviewing prospective customers to test their three most critical assumptions in any business: Value Proposition , Customer Segment and Channel. would buy an autonomous mower. Stay tuned.
Here are some of the final Lessons Learned presentations and team videos: Akara Solutions: Flexible, Low Cost Cooling Technology for LED Lighting. Principal Investigator: Stephen DiMagno University of Nebraska-Lincoln. Filed under: CustomerDevelopment , Lean LaunchPad , Technology. Syllabus for the class is here.
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