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I asked Tsutsumi-san to write a guest post for my blog to describe his experience with CustomerDevelopment in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the CustomerDevelopment Model detailed in the book. ————-.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
Lessons Learned by Eric Ries Sunday, April 26, 2009 Productdevelopment leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in productdevelopment. Its a key lean startup concept.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Through rapid experimentation, short productdevelopment cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.
We spent weeks working on this new product, racing the clock so it would be done in time for the real presidential debates. We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Just load them all in and choose a low cost-per-click. I used to use $.05,
The second thing that’s changed is that we’re now Compressing the ProductDevelopment Cycle. In the 20 th century startups I was part of, the time to build a first product release was measured in years as we turned out the founder’s vision of what customers wanted. The founders. China has simply become the factory.
If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh).
Like a financial debt, the technical debt incurs interest payments, which come in the form of the extra effort that we have to do in future development because of the quick and dirty design choice. Although it costs to pay down the principal, we gain by reduced interest payments in the future. One last thought.
This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development.
Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. They couldn’t keep up with the fast productdevelopment times that were enabled by using standard microprocessors. what Market Type is your startup?
Waterfall Development. While it sounds simple , the Build Measure Learn approach to productdevelopment is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. customer segments, such as users and payers or moms or teens. Lessons Learned.
Refreshing to finally see lean and agile thinking emerge in product/business-floors and not only in technology. Critical also, as the lean company/start-up can not be lean by just using lean principles in IT and not in ProductDevelopment/Management - a common misinterpretation of the Toyota Production System.
Excel, and thousands of other Microsoft MVPs, wind up providing invaluable input as the firm develops new releases, and produce its most effective marketing communications, as buyers realize that it comes from a peer they know and trust. Build strong customer communities. Help customers build social capital.
Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, productdevelopment may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. He wrote it in 2000, and as far as I know has never updated it.
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile productdevelopment , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. I think Drucker said it best.
Talented productdevelopers. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. But most of the value of these assets lies fallow.
This is the first post that moves into making specific process recommendations for productdevelopment. Labels: productdevelopment Speed up or slow down? This is the first post that moves into making specific process recommendations for productdevelopment. Hence, cutting corners often paid huge dividends.
Luckily, I now have the benefit of a forthcoming book, The Principles of ProductDevelopment Flow. Labels: five whys root cause analysis , productdevelopment 11comments: Peter Severin said. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Interesting post.
Lean startups have the ability to use this commodity stack to lower costs and, more importantly, reduce time to market. Agile software development. Customerdevelopment. Its not enough just to build a product with great features - you have to figure out if there is a market for it.
We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Since we were only paying per click, it didnt cost us anything to cast a wide net. We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that. I just came across this post.
While some cost-cutting measures reduce that number, others increase it. In lean times, it’s most important to focus on cutting costs in ways that speed you up, not slow you down. Otherwise, cutting costs just leads to going out of business a little slower. Getting started with split-testing and the one-line split-test.
We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. After all, the worst kind of waste in software development is code to support a use case that never materializes. Seth Godin: How often should you publish?
Some are r esegmenting an existing market– directed at a niche that an incumbent isn’t satisfying (like Dell and Compaq when they were startups) or providing a low cost alternative to an existing supplier (like Southwest Airlines when it first started.)
Convertible debt financings have become an increasingly attractive approach for seed rounds because it delays the valuation discussion, costs less from a legal standpoint, and is an easier financial instrument to “keep raising more small amounts of money” on. Three months in, the burn is now at $70k/month.
This approach is a the heart of breaking down the "time/quality/cost pick two" paradox , because these small investments cause the team to go faster over time. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment? Five whys helps us keep our cool.
Yet in every situation where I have asked, nobody has been tasked with making a realistic estimate, either of the impact of this lack of training or the real costs of the solution. Remember that the cost of the solutions is proportional to the problem caused. In fact, even the investigation itself is considered too much work.
Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. I want to talk specifics, and when you come right down to it, most technology startups dont have a very interesting cost structure.
None of it would have happened if we had plenty of cash, or were content to count our progress by traffic or productdevelopment milestones. Most of all, these arguments stemmed from a simple misconception: that the code we had written was an asset, and that it would cost us to throw it away. Thank you Eric.
Thats the essence of so many of the lean startup techniques Ive evangelized: customerdevelopment , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customerdevelopment and agile development is a challenge.
In practice, how developers respond to this dilemma is determined by their incentives, which are driven by the culture of their team. Who will ultimately bear the cost of their mistakes? One of the distinctions that has helped at the executive level is to stress that you're reducing the COST of failure, rather then its PROBABILITY.
This makes a ton of sense as the entrepreneur gets to understand a particular market and pain point for customers. In addition, the early stage business gets the customer to pay for its initial productdevelopment. I recently caught up with the former VP Engineering who was looking for a new job.
The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection. The result is a profound democratization of the digital means of production. [.] We will not lose on their products -- after all, most of them are global.
Integration risk is the term I use to describe the costs of having code sitting on some, but not all, developers machines. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? First, a word about why continuous integration is so important.
Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.
The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an internet connection. The result is a profound democratization of the digital means of production. The result is a profound democratization of the digital means of production.
Its goal is to take the original idea and search for a repeatable and scalable business model - first by finding product/market fit, then by testing all the parts of the business model (pricing, channel, acquisition/activation, partners, costs, etc.). They deal with the daily crisis of productdevelopment and acquiring early customers.
And lastly, it removes the engineering team’s ability to find breakthrough solutions that might deliver most of the value at a fraction of the cost. And lastly, it removes the engineering team’s ability to find breakthrough solutions that might deliver most of the value at a fraction of the cost.
This makes a ton of sense as the entrepreneur gets to understand a particular market and pain point for customers. In addition, the early stage business gets the customer to pay for its initial productdevelopment. I recently caught up with the former VP Engineering who was looking for a new job.
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