Cost Customer Revenue 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.
ConversionXL
OCTOBER 8, 2021
That’s why Customer Acquisition Cost (CAC) is such a critical metric. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired. But “Total spend on acquiring customers” can be ambiguous. It’s the single most important indicator to prevent reckless spending.
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Startup Professionals Musings
APRIL 14, 2021
Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. All of these tend to override cost and usability.
Up and Running
FEBRUARY 18, 2021
But being able to monetize customers and acquire those customers at a low enough cost is quite another. Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers. This kind of retargeting is highly cost-effective.
Startup Professionals Musings
JULY 1, 2017
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Nevertheless, it’s an option that doesn’t cost you equity. Commit to a major customer.
The Startup Magazine
FEBRUARY 26, 2021
Not sure how to account or tax the website development costs? Before you can start determining the tax treatment for your website development costs, you need to determine what you use your website for. To show this progress you have to add up all the sources of revenue and the subtract all the expenses related to that revenue.
Startup Professionals Musings
SEPTEMBER 13, 2022
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Nevertheless, it’s an option that doesn’t cost you equity. Commit to a major customer.
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