YoungUpstarts

OCTOBER 10, 2012

Talented product developers. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Transformify

MARCH 14, 2020

Work from home and remote work also significantly cut office costs. Instead of paying ridiculously high rent in San Francisco or London, startups and small businesses can spend on product development and marketing, thus tremendously increasing the chances of successful market entry and expansion.

Hiring 98

Hiring Bulgaria Italy Spain 98

Startup Lessons Learned

APRIL 29, 2013

Although every organization faces some uncertainty in developing new stuff, the conditions are not always extreme. For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths. Generously, it might cost you $20,000.

Lean 165

Lean Technical Review Startup Software Review 165

Hearpreneur

JANUARY 26, 2022

To prevent hackers from gaining access to your business's checking account, use low-cost software and dual controls to strengthen your payment processes. Thanks to Kevin Burke, Extension PR ! #7- COVID-19 saw several changes, particularly in the area of telephonic development. Companies will also be able to simplify product.

Software Review 127

Software Review Technical Review Artificial Inteligence Entrepreneur 127

OnlyOnce

MARCH 14, 2011

In Part Two, I’ll talk about some of the practices we’re using in our product management and development teams. If we drove revenue above costs, we got to take home a salary. It was stressful, but productively stressful and fun. It didn’t work. This team worked as a team, not as individuals.

Software Review 67

Software Review Development Team Review Later Stage Technical Review 67

YoungUpstarts

JANUARY 22, 2018

Everything flows from it, including strategy, operations, staffing, team building, product development, branding and PR. It’s the first question a potential investor will ask you about and the first thing a consumer will want to know before buying your product. A USP is the True North of any successful venture.

Turkey 124

Turkey PR Leadership Global 124

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 272

Silicon Valley Product Startup RSS 272

YoungUpstarts

NOVEMBER 27, 2017

After showing them my crude prototype, I brokered a deal to pay them enough to cover their costs, in exchange for a return on a crowdfunding endeavor. The costs associated with running the Indiegogo campaign added up quickly. This is where I had to be creative, because I still had nothing to sell. Secure Funding. Pitch Investors.

Canada 133

Canada Security PR Valuation 133

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Cost to execute the test. Confidence that the test will yield a successful result.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Cost to execute the test. Confidence that the test will yield a successful result.

Management 20

Management Analytics Technical Review Framework 20

Both Sides of the Table

FEBRUARY 17, 2011

For many businesses you should keep your costs low & your capital raises low until you discover whether you are really on to a big idea where there is market demand. When you see evidence that there is this so called “product / market fit&# then you may be ready for larger amounts of capital. They get the PR bump.

Pre-Money Valuation 303

Pre-Money Valuation Dilution Valuation PR 303

ConversionXL

OCTOBER 7, 2021

You’ll learn about the different strategies available and the impact they’ll have on the future of your product. Before introduction comes development. These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage.

Product 142

Product Marketing Software Review Social Media 142

infochachkie.com

SEPTEMBER 24, 2011

For instance, many a BDC CEO has initiated a consultant to study cost cutting issues before announcing a significant layoff. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage.

Equity 40

Equity Silicon Valley Cofounder PR 40

YoungUpstarts

FEBRUARY 21, 2019

The cost of running a business today can be financially exhausting for companies that range from the simplest startups to the most well-established corporations. Fortunately, developers and tech companies are creating solutions that help businesses reduce operating expenses while simplifying their processes. Go 100% Paperless.

Cloud 113

Cloud eCommerce Security Advertising 113

ConversionXL

JUNE 25, 2021

Treat your product launch as a phase in the product lifecycle to sustain a nonlinear journey. The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase.

Product 96

Product Social Media Audience Software Review 96

Hunter Walker

MAY 20, 2013

Especially legal, policy and pr – we wanted them to understand the magic of YouTube. Avoid Locality Bias in Product Development. You’re part of Google, there’s corporate pressure (and perceived quick wins) to work with other Google products. price tag.

Engineer 87

Engineer PR Leadership Community 87

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 215

Silicon Valley PR Technical Review RSS 215

Up and Running

MAY 23, 2016

The software was sold based on installation cost running on local servers for enterprises—which was very, very expensive. Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. Brand to clarify your vision.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

San Francisco 168

San Francisco PR Lean Early Stage 168

ReadWriteStart

OCTOBER 14, 2010

He is also struggling with the pricing structure, because until he can get to volume printing, the cost per unit is way too high. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market. This is her core market.

Bootstrapping 114

Bootstrapping Marketing Angel Investor Silicon Valley 114

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. We didn’t want to be guided by someone else.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. Jennifer Brown: Yeah, I just thought when I wrote it and developed the model, I thought people really crave knowing where they are. And you won’t kind of pay a cost to not doing it wrong, to doing it wrong.

Hiring 40

Hiring Community Audience Bandwidth 40

ConversionXL

NOVEMBER 25, 2015

Instead, a variety of research techniques have been developed and used through the years. Sure, these phone sells cost time and money. In this way, it’s more indirect and can determine price elasticity as well as an accurate range of effective pricing for a product. Here are four popular ones: Gabor-Granger technique.

Product 48

Product Retention Revenue Acquisition 48

Startup Lessons Learned

MARCH 27, 2009

While some cost-cutting measures reduce that number, others increase it. In lean times, it’s most important to focus on cutting costs in ways that speed you up, not slow you down. Otherwise, cutting costs just leads to going out of business a little slower. Getting started with split-testing and the one-line split-test.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. We didn’t want to be guided by someone else.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. On Sean’s GrowthHackers.com , categories include… So, essentially everything from customer development and onboarding to persuasion and social marketing fall under the umbrella of growth hacking. Conducted Customer Development. Established product-market fit.

Retention 48

Retention Metrics Acquisition Conversion 48

www.readwriteweb.com

OCTOBER 18, 2010

He is also struggling with the pricing structure, because until he can get to volume printing, the cost per unit is way too high. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He is also struggling with the pricing structure, because until he can get to volume printing, the cost per unit is way too high. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

mashable.com

SEPTEMBER 12, 2011

While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing.

Startup 79

Startup Social Media RSS Social Network 79

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

We started with the product about three years ago, development, a year later we released it. So let’s say about a year and a half, the product has been out for real. They have many, many man-years of development and customer development in them. So that is a little bit of the philosophy behind MeetingKing.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

techcrunch.com

OCTOBER 23, 2010

Like I said, forget everything else and just get your product out the door. Inevitably, the excuses begin: I need to hire people to build the product. I don’t know any developers. How do you know which designer/developer to choose? The project was so low cost they did not even want to bother with it.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. Every product marketer thought they should help define the product feature set, etc. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development.

Silicon Valley 133

Silicon Valley RSS Non-Compete California 133

Startup Lessons Learned

DECEMBER 16, 2008

I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. So you decide to try to reposition around a different value proposition, one that more closely matches what your product is best at. What do they get out of it?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Transformify

JUNE 6, 2019

Still, you can do it by adapting the principles to your industry, size and stage of development. Initially, it will be your processes and product development road map that will require attention, to be followed by your product development roadmap and go to market strategy. The First ''S'' - Sort.

Lean 56

Lean Management Technical Review Software Review 56

Startup Lessons Learned

FEBRUARY 12, 2009

In the world of startups, this is like trying to sell a product to a very demanding customer who needs to see a lot of features before buying. Resegmented market (low cost variety). Heres a situation where you offer to do the job for 1/10th the cost. They must be thinking "if its costing people their jobs, it must really work.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

SEPTEMBER 11, 2009

At a certain point in IMVU’s development, we faced a difficult choice. This single decision wound up costing the company significant revenue and over the course of several months sent its customer growth into decline. I agree that listening and communicating is a key to success, but customer development can only do so much.

Community 158

Community Management Lean Software Review 158