Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 88

Marketing Differentiation Sacramento Small Business 88

Both Sides of the Table

MAY 4, 2015

These are hard things to initially comprehend until you see them in full force as local retailers get wiped out due to their albatross of high real estate costs leading to either higher prices to consumers or lower margins on their p&l statements. Thus Amazon’s market cap is $200 billion. How valuable are these legacy businesses?

Technical Review 150

Technical Review San Diego Dallas Startup 150

Austin Startup

FEBRUARY 11, 2019

Our business customers can generate more revenue, increase engagement in their apps, and differentiate their product offering by integrating with our innovative video technology. Fantag is based in Sacramento. Costs for startups are substantially less than in the Bay Area so our investment dollars have a longer runway.

Sacramento 73

Sacramento San Jose Startup Distribution 73