Selling to the enterprise: “Sell to few” vs. “sell to many”?
Version One Ventures
SEPTEMBER 17, 2013
How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Sell to few”: Traditional enterprise sales. Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g.
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