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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. As a small business owner, of course you’re going to try to cut costs and stretch the budget wherever possible. Holding resources in reserve.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. Customers require consistent care and investment.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It seems the focus on “virtual&# goods has been both the demo of the consumer as well as the fact that by definition virtual goods have almost no marginal costs to the seller so giving a huge slice to the carrier (and Zong) isn’t a problem since actual costs are ~ $0. 15mm in Series A. Enter ShoeDazzle.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I wanted to find a way to vastly simplify loyalty programs, eliminating most if not all of the costs and making them much lighter to deploy and manage. A new paradigm. Early results are exciting.

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How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach

Duct Tape Marketing

Train your AI models at twice the speed and less than half of the cost of other clouds. It comes out dependent upon when you're listening to this in mid-October of 2024, October 22nd, to be specific, he is a inducted into the Gorilla Marketing Hall of Fame, direct Marketing Hall of Fame, the Marketing Hall of Fame.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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