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One Piece Of Advice Startups Might Not Hear – Direct Marketing Is Not Dead

YoungUpstarts

There are so many ways to use the internet to get word out that you have a new company that it is easy to forget that there are other approaches to marketing that are becoming largely untapped. One of the best ways to grow both your market and your own personal network within that market is direct marketing, especially in print.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale. Companies work together on segments of their business where they believe they can minimize costs but not jeopardize their unique attributes.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale. Companies work together on segments of their business where they believe they can minimize costs but not jeopardize their unique attributes.

Partner 225
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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 257
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 248
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 246