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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Movie recommendations.

Analytics 257
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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Along with several partners, I’ve built two thriving companies: Direct Mail Express (which now employs over 400 people) and Response Mail Express (which was eventually sold to an equity fund, Huron Capital Partners). That’s why most entrepreneurs (understandably) want to keep some cash in reserve for a rainy day.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

It’s a great survival strategy for small companies or entrepreneurs, and a good expansion strategy for even the largest companies. A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

It’s a great survival strategy for small companies or entrepreneurs, and a good expansion strategy for even the largest companies. A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale.

Partner 225
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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Movie recommendations.

Analytics 246
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Movie recommendations.

Analytics 248