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Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. As a small business owner, of course you’re going to try to cut costs and stretch the budget wherever possible. Holding resources in reserve.
And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. Customers require consistent care and investment.
Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful directmarketing companies. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.
If a prospective partner isn’t a good fit or if you don’t think a vendor’s services are worth the cost, verbalize that decision. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful directmarketing companies.
Jacksonville, Florida-based and healthcare technology-focused business accelerator Healthbox has identified seven companies that will be selected to participate in its inaugural accelerator program. In the News business accelerator Florida Healthbox healthcare startups wellness'
Those words are most often uttered by small business owners in reference to marketing. Many business owners choose to cut costs and (at least attempt to) do more with less when what they really need is to hire new talent, invest more heavily in marketing, upgrade their machinery, or something else.
Say you start the passion fruit farm you’ve been dreaming of for years in your home state in Florida. If you’d taken the time to do your market research, you would have learned there was no demand for passion fruit in Florida. You’ll also need to know how much your rent/lease will cost you.
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