Cost Direct Marketing Lead Generation Technology 
Startup Professionals Musings
SEPTEMBER 28, 2012
According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
YoungUpstarts
DECEMBER 9, 2013
And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. Today, though, technology has changed that model.
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YoungUpstarts
MAY 8, 2014
Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. As a small business owner, of course you’re going to try to cut costs and stretch the budget wherever possible. Treating technology as a magic bullet.
YoungUpstarts
NOVEMBER 15, 2013
Money buys resources, technology, and manpower — all critical elements in helping a new business succeed. Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. It takes courage. Losing time is the risk you take going in.
Startup Professionals Musings
NOVEMBER 2, 2013
It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
Startup Professionals Musings
APRIL 9, 2012
Skip the acronyms, history of the company, and the disruptive technology behind your solution. Market size and growth opportunity. Investors are looking for a large and growing market. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Business model. Executive team.
Startup Professionals Musings
JULY 9, 2011
He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Then continue to measure and learn what works, at what cost. What’s the problem? Define relevant metrics and measure.
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