Startup Professionals Musings

SEPTEMBER 1, 2018

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Expand the market for both. Expand core competency and solidify strengths.

Partner 147

Partner Non-Compete Intellectual Property Merger 147

Startup Professionals Musings

APRIL 9, 2010

For “coopetition” (also called a strategic alliance) to work, companies need to very clearly define where they are working together, and where they are competing. Here is the right place to start with a good joint non-disclosure and non-compete agreement. Up-sell related products after the initial sale. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Startup Professionals Musings

AUGUST 10, 2016

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. Every startup has a core competency which should not be shared. Expand the market for both. Expand core competency and solidify strengths.

Partner 120

Partner Non-Compete Intellectual Property Merger 120

ConversionXL

JULY 11, 2016

Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Logos from prominent companies mattered more than those from non-prominent companies. The lowest score for trustworthiness was the non-professional voice actor male voice (mine, if you were wondering). Change of statistics.

PPC 48

PPC Analytics Video Non-Compete 48

Startup Professionals Musings

FEBRUARY 14, 2016

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Outsource what is non-strategic to optimize leverage.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Outsource what is non-strategic to optimize leverage.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JUNE 5, 2012

A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale. Companies work together on segments of their business where they believe they can minimize costs but not jeopardize their unique attributes.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

MAY 4, 2011

A strategic combination can win in a new segment of the market, which neither of you could do alone in the same timeframe or at the same cost. Cost sharing and economies of scale. Companies work together on segments of their business where they believe they can minimize costs but not jeopardize their unique attributes.

Partner 225

Partner Non-Compete Merger Technical Review 225

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Fear and greed have their place in financial bubbles as well, where, as changingminds.org put it , “prices go up sharply as people compete to buy a relatively scarce resource.” Something For Nothing: The Power of Free.

Campaign 48

Campaign Texas Conversion Non-Compete 48