Remove Cost Remove Direct Marketing Remove Retention
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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 257
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 248
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 246
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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 177
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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167
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10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.

Analytics 120
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I wanted to find a way to vastly simplify loyalty programs, eliminating most if not all of the costs and making them much lighter to deploy and manage. A new paradigm. Early results are exciting.