Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Movie recommendations. Movies are selected, or recommended to customers, based on past reviews, related interests, or analysis of Twitter comments.

Analytics 177

Analytics Retention Social Media Campaign 177

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions. A new paradigm. Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Movie recommendations. Movies are selected, or recommended to customers, based on past reviews, related interests, or analysis of Twitter comments.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

APRIL 19, 2020

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Ben's Blog

JUNE 18, 2011

If we are in a bubble, that is a bit of an odd commentary for a company that grew revenues 83% year-over-year and grew earnings 93% year-over-year. Firstly, the cost of running an internet application has fallen 100-fold. The cost of running that same application today in Amazon’s cloud costs about $1,500 per month.

Technical Review 60

Technical Review Software Review Valuation Internet 60

Startup Professionals Musings

JANUARY 14, 2023

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Startup Professionals Musings

SEPTEMBER 7, 2013

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Both Sides of the Table

DECEMBER 25, 2011

What excited me was that they had an immensely talented team that understood how to produce & distribute low-cost videos, initially via YouTube. You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. It was founded by Danny Zappin, Lisa Donovan & Ben Donovan. Sound familiar?

Silicon Valley 291

Silicon Valley Los Angeles Distribution Internet 291

Duct Tape Marketing

OCTOBER 29, 2024

A book can directly lead to client engagement and revenue generation. Books can amplify credibility and visibility in the market. Train your AI models at twice the speed and less than half of the cost of other clouds. 00:50): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Here we go. (00:50):

Cloud 87

Cloud New York Curation Columbus 87

Startup Professionals Musings

NOVEMBER 2, 2013

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 267

Social Media Media Social Network Viral 267

www.usatoday.com

JULY 16, 2012

Struggling to manage costs, the start-up closed shop as quickly as it opened. Others, such as Loosecubes, are looking for a more consistent stream of revenue by switching to a subscription-based model. The $40 to $50 she charges for a one-way ride helps shave her costs on gas. If I find a full-time job, I may not need the money.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

JULY 9, 2011

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 261

Social Media Media Marketing Social Network 261

ConversionXL

NOVEMBER 4, 2011

It depends on what action you want people to take, how much your product costs, where the people are coming from and so on. Prioritize tests by potential value and cost. A confused mind always says ‘no’, goes the old direct marketing adage. How do you know if your conversion rate is high enough? It depends.

Conversion 109

Conversion Framework Technical Review Sales 109

Startup Professionals Musings

APRIL 9, 2012

Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Who is your customer, what is the price, and how much does it cost you to build one? Business model. Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

OCTOBER 2, 2018

Prioritize the list by customer reach, effort required by you, as well as cost. Expand marketing in channels that work and add others. Based on metrics, revenue growth, and customer feedback, it’s now time to prune digital channels that don’t work for you, experiment with new ones, and expand your efforts where you see success.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

FEBRUARY 3, 2011

Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Who is your customer, what is the price, and how much does it cost you to build one? Business model. Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JUNE 4, 2010

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222

Occam's Razor

JANUARY 28, 2013

What is the cost of, and options for, an ADT security system? But there is no indication as to what the monthly cost will be, and there is no online quote option. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. Don't you love happy customers and big revenues?

Web 165

Web Design Marketing Security 165

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Globally, the report estimates returns cost brands $642.6

Retention 48

Retention Email eCommerce Software Review 48

Duct Tape Marketing

OCTOBER 24, 2024

Questions I asked Seth Godin : [00:50] Define anticipatory customer experience… More About Seth Godin : Seth Godin’s Blog Connect with Seth on LinkedIn Grab a copy of This Is Strategy: Make Better Plans This episode of the Duct Tape Marketing Podcast is brought to you by: Oracle Nobody does data better than Oracle. Here we go. (00:50):

Customer 75

Customer Cloud Curation Columbus 75

YoungUpstarts

DECEMBER 4, 2018

An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. The only cost you bear is that of honoring each coupon sold which is relatively low. As consumers, we love free things and businesses are tapping into this psychology by investing in online coupon sites.

Revenue 113

Revenue Advertising Database Direct Marketing 113

The Startup Magazine

OCTOBER 21, 2021

It creates opportunities for direct marketing. It charges a 5% fee on revenue generated by emails it sends out. The goal of the app is to replace an email marketing team. Monarch is an expensive plugin that includes beautiful themes that costs $69. You can gain more market segments that can bring you more sales.

Social Media 166

Social Media Email SMS Advertising 166

Startup Professionals Musings

FEBRUARY 11, 2010

Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Who is your customer, what is the price, and how much does it cost you to build one? Business model. Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

APRIL 9, 2010

Yet a creative collaboration with your biggest competitor in the same industry may be the best opportunity for revenue and survival. Here are some examples of common alliances between competitors that are synergistic deals: Cost sharing and economies of scale. You have to take the risk, but keep your wits about you. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. Opportunity cost is very real for any stage company, but it is critical for an early-stage one. They will bring you revenue, delight your clients (the right salespeople care about the ultimate value delivered?—?not

Software Review 48

Software Review Sales Cofounder Analytics 48

Startup Professionals Musings

FEBRUARY 14, 2016

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). What is missing in these numbers is the cost of… well you. A lone intern is your email campaign people cost. If the company did both things, revenue was $12.

.Net 120

.Net Campaign Channel Analytics 120

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CACR (Customer Acquisition Cost Ratio).

Internet 75

Internet CPA Acquisition Revenue 75

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. Is it revenue or is it bookings? In marketing, like baseball, there are lots of things to measure. photo credit Shutterstock.

Acquisition 52

Acquisition Cost Customer .Net 52

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CACR (Customer Acquisition Cost Ratio).

Internet 62

Internet CPA Acquisition Revenue 62

Tim Keane

JULY 16, 2007

A New old Idea: Direct Marketing Revisited » July 16, 2007. I just talked to a business owner the other day who has grown her startup nicely - 15% a year or so - up to revenue of a bit over $2.5MM. She wants to triple her current occupancy costs and build a new building. in new revenue. in new revenue.

Wisconsin 60

Wisconsin Angel Investor Bootstrapping Startup 60

Up and Running

JUNE 22, 2016

Below you will find a list of six strategies and tactics real estate agents use to bring in additional revenue, or to maximize their current revenue. In order for this strategy to work, you need to buy a house below market value and you need to be able to accurately estimate the cost of repairs. Fix it and flip it.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

ConversionXL

DECEMBER 13, 2018

Users get credits toward BigQuery; extensive querying of GA data in BigQuery could generate added costs.). A 10% increase in efficiency would nearly cover the cost of GA360. The managed integration of Google Analytics and Salesforce data would likely cover the costs for any independent effort to bind analytics and CRM data.

Analytics 126

Analytics Cloud Audience Campaign 126

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. In my personal experience at different companies I have seen it between 25 to 55%. That should give you some range to think about.

Metrics 98

Metrics Analytics SEM Campaign 98

Seeing Both Sides

DECEMBER 20, 2010

Most of the reports breathlessly describe the explosive revenue and customer growth the company has achieved in two short years and what a breakthrough the model represents (an example can be found in John Battelle's hagiographic blog post). But haven’t we seen this movie before in the world of direct marketing?

Direct Marketing 50

Direct Marketing Database Advertising Email 50