Remove Cost Remove Direct Marketing Remove Technology
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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. As a small business owner, of course you’re going to try to cut costs and stretch the budget wherever possible. Treating technology as a magic bullet.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. Today, though, technology has changed that model.

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How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach

Duct Tape Marketing

Train your AI models at twice the speed and less than half of the cost of other clouds. It comes out dependent upon when you're listening to this in mid-October of 2024, October 22nd, to be specific, he is a inducted into the Gorilla Marketing Hall of Fame, direct Marketing Hall of Fame, the Marketing Hall of Fame.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I wanted to find a way to vastly simplify loyalty programs, eliminating most if not all of the costs and making them much lighter to deploy and manage. Then at the request of merchants, we settled for the mobile number.

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10 Keys To Enabling Your Startup For Unicorn Growth

Startup Professionals Musings

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

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7 Ways Getting In Bed With The Enemy Can Be Win-Win

Startup Professionals Musings

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. With this agreement in place, there are a host of ways that both sides can win: Share common technology. Expand the market for both.