Remove Cost Remove Distribution Remove Global
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8 Strategies To Capitalize On Untapped Global Markets

Startup Professionals Musings

In my experience, the Silicon Valley startup model, focused on disrupting established industries, has treated the USA well and created some great global businesses. In effect, Silicon Valley needs to take a more global perspective. Target a global market rather than a local from day one.

Global 345
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. And global.

Video 339
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8 Keys To Real Innovation Outside of Silicon Valley

Startup Professionals Musings

In my experience, the Silicon Valley startup model, focused on disrupting established industries, has treated the USA well and created some great global businesses. In effect, Silicon Valley needs to take a more global perspective. Target a global market rather than a local from day one.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore.

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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. Why is that? The book profiles markets like those for books.

Media 302
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Production costs have fallen more than 90%. Distribution costs have, too. hours of TV / day. They read less than 30 minutes.

Video 320
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Welcome To The New Wave Of Opportunities And Startups

Startup Professionals Musings

Existing technologies have been “commoditized” globally. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. The new corporate model is a distributed entrepreneurial model. Single-node factories may be home-based with a global market. Marty Zwilling.