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Want to Know a Secret? Your Customers Do.

ConversionXL

For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart.

Customer 101
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. West Virginia. Low Cost Franchises.