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Why I don’t like the LTV metric

A Smart Bear: Startups and Marketing for Geeks

This is the fifth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , The mistake of 1/c in LTV , and SSEBITDA: Steady-state profit metric. Metrics summarize tons of processes, causes, and effects into a single number.

Metrics 244
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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

The problem is that more SKUs dramatically increases complexity and cost, when you can least afford it. Buy too much inventory too soon to get unit costs down. Unit costs are important, but don’t forget about the cash flow hit, extra storage costs, and the probability of obsolete inventory due to necessary updates or pivots.

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Building Your MVP as a Non-Technical Founder

SoCal CTO

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

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10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

Metrics 387
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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever. The days of lengthy, text-heavy, business plan documents prepared by expensive experts are behind us. The cost of social media done well is low. Just make sure you can fill in all the details.

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Working with Developers

SoCal CTO

Here are some of the issues that were mentioned: I just want the cost, timeline and impact. Estimating Cost – it takes a lot of work to do a reasonable estimate of cost. Re-estimating – if estimating is something they don’t like, then having to re-estimate costs based on a constantly changing target is brutal.

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Answer These Ten Key Questions To Beat Competitors

Startup Professionals Musings

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

Metrics 271