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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 265
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 257
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 235
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How To Size Your Marketing Budget For Funding

Gust

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 146
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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! You can download the full white paper at www.bvp.com/cloud or click here. Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute.

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Investors Love a Concise Executive Summary

Startup Professionals Musings

Take a look at my example, downloadable from my website, that shows what can be done in one page (both sides). Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Business model. Executive team.