ConversionXL

APRIL 23, 2013

I like blue, you like green. Their result was that red button outperformed green button by 21%. As the dominant color on the site was green, red button got a higher place in the visual hierarchy. Conserve attention at all costs. If it looks like crap, must be crap! What makes a web design good?

Web 134

Web Design Denmark Green 134

ConversionXL

MAY 31, 2016

This is great news for call-based businesses like Esurance, which used click-to-call to increase call volume by 200% and decrease cost per acquisition by 30%. Furthermore, the same study found that an incredible 100% of participants preferred sites with sticky navigation bars, despite often not knowing why. Click-to-Scroll.

Mobile 48

Mobile Conversion Design Participating Preferred 48

ConversionXL

JULY 12, 2017

A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost. In addition, the same study found that 100% of participants preferred sites with sticky navigation bars, despite usually not knowing why (that’s all of the participants – crazy).

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost. In addition, the same study found that 100% of participants preferred sites with sticky navigation bars, despite usually not knowing why (that’s all of the participants – crazy).

eCommerce 95

eCommerce Mobile Conversion Design 95