Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
asks Nick Greene. Compare that to Pandora, a company that touts its trademarked algorithm as a way to increase your enjoyment of music: Frequently, plain secrets “cannot really be used as an incentive for higher prices—it is more likely to be a cost reduction mechanism—and cannot typically be used to entice customers.”
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